Proflight Zambia is a rapidly growing company as well as a respected mid sized airline. We have a clear vision for the future and a redesigned brand will assist us in meeting our goals.

The entire company has been involved in the branding process and the board has sanctioned the final decisions. We are excited about our future as a well branded airline.

Any company needs to be well branded but this is especially true of an airline. The passenger wants to feel they are flying with a strong airline, who knows who

they are, who are friendly and will look after them and above all will be safe. The brand needs to communicate this to public at all times. It has to be clear, strong, consistent and accurate.

This website describes all the technical details of our brand and it is mandated that any portrayal of the company to carry the brand with complete accuracy. Be it a letter, black and white advert, livery of a plane, bill board or a note given to a client – we want the Proflight Zambia brand to be there - clear and constant. If you find you are having to second guess any details required that are not in the manual,

please contact the Proflight marketing team for clarification.

Please use the links above to read the Brand Manual or download our logos, fonts and associated graphic content

We are proud of our company and hope you enjoy joining us in making our brand a strong one.